What Were They Thinking: Adidas Won’t SELL “SLAVE” SHOE
Adidas has decided against selling The JayHouse Roundhouse Mid amid the backlash they have received. The shoes are purple and orange and have "shackles" that fit around the ankle of the person wearing the shoes. The company posted the picture of the shoe to their Facebook, June 14, and the criticism and comment they received were anything but positive. Other blogs compared the shackles on the shoes to those African slaves wore in the 19th century. Comments ranged from "offensive", and some calling the shoes "slavewear" and saying the company sunk to new lows.
In the beginning the company defended the shoe and the shoe's designer with a statement:
The design of the JS Roundhouse Mids is about nothing more than the designer, Jeremy Scott's, outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted, and his previous shoe designs for adidas Originals have, for example, included panda heads and Mickey Mouse. Any suggestion that this is linked to slavery is untruthful.
Maybe with all the criticism they couldn't take the heat and late decided to not pursue selling the shoe and issued this statement:
“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery,” the statement said. “We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”