Oprah Relaunches Book Club With 2.0
Oprah Relaunches Book Club With 2.0
Oprah Winfrey will be relaunching her popular book club with a digital twist today. It is being dubbed Oprah's Book Club 2.0. It will have digital content to go along with the readings and members can access, including exclusive content and Oprah's notes on her favorite passages.
“This is a book club for the way people live and read today,” said Sheri Salata, president of OWN. “In addition to the traditional way, we also access books on smart phones, e-readers and tablets and we talk to our friends about them through social media. Oprah’s Book Club 2.0 takes the Oprah.com online community, readers of O Magazine and OWN viewers and connects them through their shared love of great books.”
“Oprah’s Book Club 2.0 is the perfect extension of what we do every month in O Magazine,” said editor in chief Susan Casey. “We cover books in depth, and even offer the first chapters of those we feature on our iPad edition. The club is a great way to create a community and a global conversation while promoting one of the greatest pleasures: getting lost in an amazing story.
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